The Harris campaign is intensifying its efforts to reach Latino voters as National Hispanic Heritage Month begins, focusing on critical battleground states with sizeable Latino populations like Arizona, Nevada, and Pennsylvania. Vice President Kamala Harris and other surrogates will be addressing Latino voters in various events, including boxing matches and baseball games. The campaign is investing in Spanish-language radio ads and organizing events, aiming to reach undecided Latino voters who may be swayed by Trump’s economic message. The campaign is also focusing on leveraging trusted messengers within Latino communities to combat misinformation and disinformation. A poll conducted in August showed that Harris is favored by Latinos in Spanish-speaking households, with nearly 60% supporting her compared to 32% for Trump. In English-dominant households, Harris had the support of 51% of respondents compared to 38% for Trump. The campaign plans to continue engaging with Latino voters through various outreach strategies, including mobile billboards, radio ads, and support from prominent Latino leaders. They are also working to ramp up their efforts to reach those who may be consuming misinformation on platforms like WhatsApp. Through these efforts, the Harris campaign hopes to secure strong support from Latino voters in the upcoming election.
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Harris campaign intensifies efforts to increase Latino support through significant spending campaign
