Meghan Markle’s ‘As Ever’ Brand Faces International Controversies Amid Expansion
April 30, 2025
Meghan Markle’s lifestyle brand, "As Ever," has recently expanded its reach beyond the United States, but not without encountering significant controversies. The brand’s new logo, featuring a palm tree flanked by two hummingbirds, has drawn criticism from the Spanish town of Porreres in Mallorca. The town’s official coat of arms similarly depicts a palm tree with two swallows, leading Mayor Xisca Mora to express concerns over potential plagiarism. While legal action is under consideration, Mora acknowledges the challenges due to the municipality’s limited resources. (elpais.com)
In the United States, the brand faces challenges from Mark Kolski, who has operated a vintage fashion business named "As Ever" since 2017. Although Kolski lacks a registered trademark, he has built brand recognition and is concerned about potential confusion in the marketplace. (fashionunited.uk)
These disputes add to a series of hurdles for Markle’s brand. Previously, the U.S. Patent and Trademark Office rejected the "American Riviera Orchard" name due to inconsistencies in the application and its reference to a geographic location. Additionally, the food company Harry & David filed a protest, claiming the name was too similar to their "Royal Riviera" trademark. (en.wikipedia.org)
Despite these challenges, "As Ever" has achieved notable success. The brand’s initial product launch sold out within an hour, and Markle’s accompanying Netflix series, "With Love, Meghan," has garnered attention. The brand offers luxury lifestyle products such as flower sprinkles, hibiscus teas, crepe mix, and wildflower honey with honeycomb. (marieclaire.co.uk)
As "As Ever" continues to expand internationally, it faces the dual challenge of navigating legal disputes while striving to establish a global presence.
Meghan Markle’s ‘As Ever’ Brand Faces International Controversies:
- Un pueblo de Mallorca reclama a Meghan Markle retirar el logotipo de su nueva empresa por plagiar su escudo
- Meghan Markle has opened up about the struggles behind her new ‘As Ever’ lifestyle brand
- Meghan Markle agota todos los productos de su marca As Ever en menos de 30 minutos
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