Beats has launched its first-ever collection of reinforced charging cables in a range of colours and lengths. The Beats Cables are now available for purchase on apple.com/uk, priced at £18.99 for a single cable and £34.99 for a pack of two. The cables are designed with a tangle-free woven design to prevent fraying and are available in 1.5 meters and 20 centimetres lengths.
The cables are offered in various configurations including USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. A new campaign dubbed “Pill People” has been introduced to promote the cables, featuring comedians Ben Marshall, Desi Banks, and Megan Stalter.
The Beats Cables are compatible with Apple and Android devices for charging, syncing, and audio purposes. Additionally, they support fast charging up to 60 watts and data transfer at USB 2.0 rates. The cables come in bold colours such as Bolt Black, Surge Stone, Nitro Navy, and Rapid Red, and are packaged in environmentally friendly materials.
Beats Cables are now available for purchase in the UK and will be available in stores starting on April 17th. The company’s Chief Marketing Officer, Chris Thorne, expressed excitement about bringing the product features to life through energizing campaigns and bold colour choices. The launch of the new cables marks Beats’ entry into a new product category with innovative and durable offerings for consumers.
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