Los Angeles-based streetwear brand Cross Colours has expanded its offerings with the launch of a cosmetics collection in partnership with Black Radiance. This collaboration has allowed Cross Colours to transform into a lifestyle brand while staying true to its African American culture, peace, inclusivity, and hip-hop influences. The December launch of the makeup line was followed by a fashion show in February, featuring bright and bold colors inspired by Cross Colours’ clothing. The packaging of the cosmetics also reflects the brand’s essence, incorporating elements like boomboxes and microphones to celebrate the 30th anniversaries of Cross Colours and Black Radiance, as well as the 50th anniversary of hip-hop. The partnership has positioned Cross Colours alongside other fashion houses that have expanded into different product categories, showcasing the brand’s evolution and dedication to its core values. With slogans like “Beauty without prejudice” and now “Color without prejudice,” Cross Colours x Black Radiance is bringing a unique and inclusive approach to beauty and fashion. Through this collaboration, both brands are able to connect with customers on a deeper level and provide a full lifestyle experience that embraces diversity and creativity.
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