Former actress and now entrepreneur, Meghan, the Duchess of Sussex, has said goodbye to her American Riviera Orchard brand and introduced a new company, As Ever. Along with the rebrand, Meghan launched a new website and social media presence, featuring her three-year-old daughter, Lilibet. This move comes just before the debut of her Netflix lifestyle show, “With Love, Meghan,” indicating that Netflix is also a business partner.
In a video on her Instagram account, Meghan explained that the name American Riviera felt limiting and that she wanted to offer a wider range of products under the new name. She chose the name As Ever as a nod to her popular lifestyle blog, The Tig, where she shared her love of cooking, crafting, and gardening.
Documents filed with the US Patent and Trademark Office show that while the trademark application for American Riviera Orchard is still pending, paperwork for the As Ever trademark was filed in September. Both companies offer goods and services such as textiles, cutlery, jams, and beverages.
Despite the rebrand, Meghan assured fans that her famous fruit preserves will still be available under the new company, along with other products she loves to use in her home. Fans of Meghan can expect more updates and products from As Ever in the future.
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