Meghan, Duchess of Sussex has announced that she is renaming her lifestyle brand, previously known as American Riviera Orchard, to As Ever. She explained that she did not want to be limited to products only sourced in her neighborhood of Santa Barbara. The name change comes ahead of the launch of her Netflix series ‘With Love, Meghan’.
In a video shared on Instagram, Meghan expressed her excitement for the upcoming launch of her show and her business. She said that the name As Ever reflects her passion for cooking, crafting, and gardening, which she has not been able to share in the same way since closing down her lifestyle blog The Tig in 2017. The new brand will offer a variety of products, including fruit preserves, which Meghan has a known love for.
Meghan shared her enthusiasm for the brand launch in a caption for the video, promising to share behind-the-scenes tidbits leading up to the release. She described As Ever as an extension of her love language, combining her interests in food, gardening, entertaining, and thoughtful living.
Since the beginning of the year, Meghan has been signing off her Instagram posts with “As Ever, Meghan” or “As Ever, M”. With the debut of As Ever, fans can expect a continuation of Meghan’s dedication to creating a brand that reflects her values and passions.
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