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Small Businesses Receiving Support from Square, Cash App, and Visa


Square, Cash App, and Visa have teamed up with New Orleans nonprofit organization Propeller to support local food and beverage businesses. The collaboration, known as “Feeding NOLA’s Future,” aims to provide technology and support to help small businesses succeed. At a recent event, 125 local businesses were given free Square hardware and upgraded technology from Visa. They also received personalized sessions with industry experts to help maximize sales potential, especially during peak seasons like Mardi Gras. Visa is also supplying computer equipment for use at Propeller, a nonprofit that helps entrepreneurs in New Orleans. The collaboration reflects the collective commitment to supporting the small business community, according to Ming-Tai Huh, head of food and beverage at Square, and Kirk Stuart, Senior Vice President at Visa. The initiative highlights the importance of integrating modern payment solutions like digital wallets, mobile apps, and QR codes in restaurants to enhance operational efficiency. A report by PYMNTS Intelligence and American Express emphasizes the benefits of automated payment processing and digital ordering platforms for restaurants, including improved operational efficiency and staff retention. Square has previously noted that quick-service restaurants and cafes are particularly well-suited to implement automation and streamline operations, ultimately reducing costs. The partnership between Square, Cash App, Visa, and Propeller underscores the importance of technology in helping small businesses thrive in a competitive market.

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