The Many, an independent agency based in Los Angeles, has recently appointed Joe Robbins as its Director of Emerging Technology and Innovation. With over 20 years of experience in the media and tech industry, Robbins will be leading the agency’s efforts to incorporate emerging technologies such as extended reality (XR), immersive media, and artificial intelligence into client projects.
Known for their expertise in integrated campaigns, creative content, and experiential marketing, The Many aims to further enhance audience participation and create immersive experiences through Robbins’ guidance. His role will involve overseeing the implementation of new tech initiatives, including the use of tools like Unreal Engine, wearables, and holographic media in campaigns.
Robbins’ impressive background spans working across traditional, interactive, and immersive formats, having contributed to projects involving notable figures like Katy Perry and Bruno Mars. His work has been recognized with industry accolades such as a Sports Emmy for Outstanding Digital Innovation, an AWE Auggie, a THEA award, and a Shorty award.
The Head of Creative at The Many Studios, Josh Paialii, expressed excitement about Robbins joining the team, stating that his expertise as an immersive storyteller will pave the way for new forms of audience participation and community engagement. By combining Robbins’ knowledge with the agency’s focus on participation-driven marketing, The Many aims to expand its technology capabilities and enhance its digital and multimedia offerings.
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