Georgia State Athletics and Athletics Director Charlie Cobb have launched the GSU Panthers’ Exchange in partnership with Teamworks Influencer. This program connects student-athletes with businesses for Name, Image, and Likeness (NIL) opportunities. Businesses can access a database of Panther student-athletes and communicate directly with them for various opportunities such as autographs, social media promotions, endorsements, and more.
The Panthers Exchange streamlines NIL transactions, ensuring direct payment to the athlete while automating disclosure to the GSU Compliance Office. Georgia State has partnered with Teamworks Influencer, a national leader in athlete brand-building, NIL opportunity creation, and content management. All GSU athletes will have access to Influencer’s content delivery system for enhancing their online presence.
The partnership also aims to analyze factors influencing attendance, recruiting, fan engagement, fundraising, and other strategic objectives. Teamworks Influencer is available for over 270 elite collegiate and professional sports organizations, offering an athlete app for education and compliance in the NIL era, as well as the Influencer Exchange for connecting businesses with student-athletes.
For more information on the Influencer Exchange or to connect with a current GSU student-athlete, visit https://app.inflcr.com/exchange/georgia-state-university. This collaboration between Georgia State and Teamworks Influencer aims to empower student-athletes and businesses in navigating the evolving landscape of NIL opportunities.
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Photo credit georgiastatesports.com