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Survey of Digital-Native Businesses in 2024: Technology Investments and Leading Vendors – IDC


A recent survey conducted by IDC as part of their Digital-Native Business Survey for 2024 focused on technology investments and top vendors among digital-native businesses. The survey found that digital-native businesses are increasingly investing in technology to improve their operations and enhance customer experiences.

Key findings from the survey include an emphasis on investing in artificial intelligence, cloud computing, and cybersecurity technologies. These investments are aimed at improving efficiency, optimizing business processes, and ensuring data security in an increasingly digital world.

Among the top vendors preferred by digital-native businesses are major players such as Amazon Web Services, Microsoft Azure, and Google Cloud. These vendors offer a range of services that cater to the needs of digital-native businesses, from cloud storage and computing to AI and machine learning solutions.

The survey also revealed a strong trend towards integrating technology into all aspects of business operations, from marketing and sales to supply chain management and customer service. Digital-native businesses are leveraging technology to gain a competitive edge in their respective industries and stay ahead of the curve.

Overall, the survey highlights the growing importance of technology investments for digital-native businesses and showcases the top vendors that are leading the way in providing innovative solutions for this rapidly evolving sector. As digital-native businesses continue to grow and expand, their reliance on technology will only increase, making it crucial for them to stay up to date with the latest trends and advancements in the tech industry.

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