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Influencers Brought in Millions of Views and New Followers During Hurricane Milton


As Hurricane Milton hit Florida, social media users documented their experiences and shared content on platforms like TikTok, YouTube, and Instagram. Many creators decided to ride out the storm due to the costs of evacuating and lack of safe places to go. One individual, known as “Lieutenant Dan,” gained fame for refusing to evacuate his sailboat, receiving financial support and offers for new boats. TikTok removed content that downplayed the danger of the hurricane. Online attention during the storm grew rapidly for some users, attracting thousands of followers. For influencers like Jean Bazil and Rayssa Corujo, documenting the storm for their followers was a natural decision. They shared their experience preparing for the storm and its impact on their home. Dustin Weaver, who gained a large following by sharing hurricane preparation tips, used his platform to provide aid to affected communities after the storm. Despite criticism, Weaver emphasized the importance of using online platforms to raise awareness and assist those in need during natural disasters. Overall, the surge in hurricane content on social media platforms has sparked debates about the responsible use of online influence in times of crisis.

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www.nbcnews.com

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