Political organizations aligned with Vice President Kamala Harris and former President Donald Trump are targeting Latinas, a growing and crucial voting bloc. Latinas have seen gains in education and employment but still struggle with issues like pay equality and living in states with abortion bans. Harris emphasizes a platform of “fight for freedom,” including the right for women to make decisions about their bodies without government interference. On the other hand, Trump-aligned groups are pushing an agenda focused on economic issues and labeling Harris’ platform as “socialist.” Latinas supported Trump more in 2020 compared to 2016, but Harris has been gaining support among this demographic in key battleground states.
Reproductive rights, particularly the freedom to make choices about abortion and IVF, are key issues for Democrats. Republicans focus on the economy, presenting themselves as defenders of economic freedom against what they perceive as socialist policies. Latinas are starting businesses at a fast rate, but face challenges in accessing financing and winning government contracts. Harris has proposed a $50,000 tax credit for small business startups, aiming to support Latina entrepreneurs.
Both sides acknowledge the importance of Latinas in the upcoming election, highlighting their influence in families and financial decisions. Latinas have been increasing their voter registrations, with Harris garnering significant support from this group in key states. The campaign strategies from both sides reflect the broader national debates around issues of freedom, reproductive rights, and economic policy.
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