Former President Donald Trump’s appearance alongside reggaeton star Anuel AA in Pennsylvania is part of his campaign’s outreach to voters of color. Anuel AA endorsed Trump during a rally, urging Puerto Ricans to support him. The rapper’s endorsement may help Trump appeal to young Puerto Rican voters and Latinos in battleground states. Trump has also garnered support from notable Black artists, signaling a new approach to engaging voters.
Pennsylvania, home to a large Puerto Rican diaspora community, is a key battleground state for both candidates. Puerto Ricans, despite not being able to vote in the general election, can influence relatives on the mainland. Latino support played a crucial role in securing Biden’s victory in 2020, with over 60% of Latino voters nationwide breaking for him.
The Trump campaign has also made efforts to appeal to Latino voters, opening a “Latino Americans for Trump” office in Reading, Pennsylvania. Celebrity endorsements, like Anuel AA’s, can have a significant impact on voter sentiment, even if just as a pop culture moment. Both campaigns are focusing on strengthening their margins in growing diaspora communities to secure victory in the upcoming election.
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