Pop superstar Selena Gomez recently signed a lucrative $30 million deal with sportswear giant Puma, but the amount pales in comparison to what other athletes earn from their deals with major brands. Gomez’s deal is small compared to Tiger Woods’ deal with Nike and Lionel Messi’s deal with Adidas.
While $30 million is certainly a substantial amount of money, it is nothing compared to the $180 million Tiger Woods earns annually from his deal with Nike. Similarly, Lionel Messi’s deal with Adidas reportedly brings in around $12 million a year.
Despite the magnitude of these deals, Gomez’s partnership with Puma is still significant. The singer has been a longtime fan of the brand and was named as their ambassador in 2017. The partnership includes a line of sneakers and athletic wear designed by Gomez herself.
Gomez’s deal with Puma demonstrates the increasing trend of celebrities partnering with sportswear brands to create their own lines. This allows them to capitalize on their influence and reach a wider audience. With Gomez’s massive social media following, her collaboration with Puma is likely to be a commercial success.
While Gomez’s deal may not be as substantial as those of top athletes like Woods and Messi, it is still a major win for the singer and Puma. The partnership highlights the growing intersection between music and fashion, as well as the power of celebrity endorsements in the world of sportswear.
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