Physical retail stores are still a crucial component of the retail industry, and store operators are constantly striving to improve their operations and customer experience through the adoption of new technologies. Chain Store Age and Cradlepoint recently held a webinar discussing the findings of the 2024 Retail Store Experience Study, which looked at trends in IT spending and technology adoption in retail.
One key takeaway from the webinar was the importance of optimizing network connectivity in stores to keep customers coming back. Retailers are increasingly leveraging hybrid networks, which combine both wired and wireless technologies, to improve operations and drive revenue growth. Examples of how retailers are using these hybrid networks to transform operations and enhance customer interaction were also shared.
The webinar also delved into sales breakdowns and expected growth by customer engagement channel, as well as the technologies that retailers are relying on to engage customers and boost sales. One notable trend highlighted was the increasing use of cellular technology to interact with customers throughout the store, as well as improve warehouse and in-store operations.
Overall, the webinar highlighted the significant role that technology plays in the success of retail stores, and how retailers are adapting to meet the changing needs and expectations of customers. By investing in new technologies and optimizing network connectivity, store operators are not only improving efficiency and profitability but also creating better shopping experiences for consumers.
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Photo credit chainstoreage.com